Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new appropriate structure was deemed suitable. The company became your Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was don't buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single type of truck and a single sort of car, which represented a departure from his pre-war industry strategy. The single truck which Berliet focused was your 5 ton CBA that had served the country so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was probably none to miss a strategy: rather than devote moment and engineering talent to developing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received within March 1919 when the idea had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was of the same quality as the Us steel used for the Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.
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The factory had been set up to generate the "Berliet Type VB" on the rate of 100 cars daily which would have been an ambitious target within any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's solely passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and also the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the finance institutions.
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