Berliet was a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed proper. The company became the particular Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was no longer buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single form of truck and a single kind of car, which represented a journeying from his pre-war market strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the media so well during this war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was not merely one to miss a key: rather than devote time and engineering talent to having a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when the item had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was from the same quality as the Us steel used for this Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to make the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have been recently an ambitious target below any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's merely passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors and the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banking companies.
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