Berliet was a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the start of the war, and a new appropriate structure was deemed appropriate. The company became the particular Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented section of its production back to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was no longer buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single sort of truck and a single form of car, which represented a leaving from his pre-war industry strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the country so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was not one to miss a technique: rather than devote occasion and engineering talent to developing a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received with March 1919 when the idea had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to create the "Berliet Type VB" for the rate of 100 cars per day which would have been an ambitious target under any circumstances. The rapid drop-off popular for what at this time was the manufacturer's just passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors plus the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banks.
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