Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed ideal. The company became the Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was no more buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single kind of truck and a single type of car, which represented a departure from his pre-war marketplace strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the country so well during the particular war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not one to miss a tip: rather than devote occasion and engineering talent to creating a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received within March 1919 when this had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was in the same quality as the American steel used for this Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to generate the "Berliet Type VB" in the rate of 100 cars daily which would have been recently an ambitious target beneath any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's merely passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors plus the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banks.
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