Berliet was a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the start of the war, and a new legitimate structure was deemed proper. The company became the Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was no longer buying all the pickups the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single sort of truck and a single style of car, which represented a travel from his pre-war current market strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was probably none to miss a technique: rather than devote time period and engineering talent to having a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet copy was well received inside March 1919 when that had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was of the same quality as the Us steel used for your Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to develop the "Berliet Type VB" with the rate of 100 cars per day which would have already been an ambitious target within any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's just passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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