Berliet ended up being a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the start of the war, and a new lawful structure was deemed appropriate. The company became the Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was don't buying all the trucks the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single sort of truck and a single kind of car, which represented a travel from his pre-war industry strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the media so well during this war.
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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not merely one to miss a key: rather than devote time and engineering talent to possessing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received within March 1919 when this had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was on the same quality as the American steel used for your Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
2ème Partie : 34ème TOUR DE BRETAGNE DES VEHICULES ANCIENS. LAMBALLE
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The factory ended up set up to make the "Berliet Type VB" in the rate of 100 cars each day which would have already been an ambitious target within any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's only passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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