Berliet ended up being a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
Ahead of World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the beginning of the war, and a new lawful structure was deemed proper. The company became your Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was not buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single kind of truck and a single kind of car, which represented a travel from his pre-war market strategy. The single truck where Berliet focused was this 5 ton CBA that had served the world so well during your war.
http://fr.wikipedia.org/wiki/Berliet
The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a trick: rather than devote period and engineering talent to creating a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received in March 1919 when this had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was with the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to generate the "Berliet Type VB" in the rate of 100 cars daily which would have also been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's merely passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors along with the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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