Berliet was a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the start of the war, and a new legitimate structure was deemed appropriate. The company became the actual Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was no longer buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single sort of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the world so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was probably none to miss a trick: rather than devote occasion and engineering talent to having a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received with March 1919 when that had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was in the same quality as the United states steel used for the actual Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory had been set up to make the "Berliet Type VB" at the rate of 100 cars every day which would have been recently an ambitious target below any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's simply passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors along with the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the banks.
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