Berliet was a French manufacturer of automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed appropriate. The company became the actual Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was not buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single type of truck and a single type of car, which represented a journeying from his pre-war marketplace strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the nation so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a trick: rather than devote period and engineering talent to making a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received with March 1919 when the item had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was in the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to make the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have also been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's only passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors plus the firm therefore fell into the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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