Berliet has been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed correct. The company became the particular Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was no more buying all the trucks the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single form of truck and a single sort of car, which represented a journeying from his pre-war market strategy. The single truck which Berliet focused was this 5 ton CBA that had served the country so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was probably none to miss a trick: rather than devote period and engineering talent to having a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received within March 1919 when the idea had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was from the same quality as the North american steel used for the Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to make the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have recently been an ambitious target beneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's only passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors and also the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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