Berliet had been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the start of the war, and a new legitimate structure was deemed appropriate. The company became the Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was don't buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single kind of truck and a single type of car, which represented a travel from his pre-war current market strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the country so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not merely one to miss a strategy: rather than devote time and engineering talent to having a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received in March 1919 when that had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was from the same quality as the American steel used for the particular Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory ended up set up to generate the "Berliet Type VB" at the rate of 100 cars every day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's solely passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors along with the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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