Berliet had been a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became the Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was will no longer buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single type of truck and a single sort of car, which represented a leaving from his pre-war market place strategy. The single truck where Berliet focused was this 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was probably none to miss a key: rather than devote time period and engineering talent to making a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet replicate was well received inside March 1919 when that had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was of the same quality as the North american steel used for your Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to generate the "Berliet Type VB" on the rate of 100 cars per day which would have been an ambitious target below any circumstances. The rapid drop-off popular for what at this point was the manufacturer's simply passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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