Berliet was a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became the Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was not buying all the pickups the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single sort of truck and a single type of car, which represented a departure from his pre-war current market strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the country so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not merely one to miss a tip: rather than devote occasion and engineering talent to making a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received throughout March 1919 when the item had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was of the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to develop the "Berliet Type VB" with the rate of 100 cars per day which would have been recently an ambitious target underneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's solely passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors and also the firm therefore fell into the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the financial institutions.
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