Berliet seemed to be a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became the Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was no more buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single style of truck and a single form of car, which represented a starting from his pre-war market strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the world so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a key: rather than devote time period and engineering talent to having a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received inside March 1919 when the item had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was in the same quality as the American steel used for the particular Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to create the "Berliet Type VB" in the rate of 100 cars every day which would have also been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this point was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors and also the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the financial institutions.
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