Berliet ended up being a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new appropriate structure was deemed proper. The company became this Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was don't buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single sort of truck and a single style of car, which represented a departure from his pre-war industry strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the media so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was probably none to miss a key: rather than devote period and engineering talent to making a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received inside March 1919 when this had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was with the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory ended up set up to produce the "Berliet Type VB" for the rate of 100 cars per day which would have recently been an ambitious target underneath any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's solely passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking companies.
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