Berliet was a French manufacturer of automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became the actual Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was no longer buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single form of truck and a single form of car, which represented a departure from his pre-war market place strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the media so well during the war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not just one to miss a trick: rather than devote time and engineering talent to possessing a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received throughout March 1919 when it had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was of the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational harm to the company.
Berliet L62 39;1966
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The factory had been set up to produce the "Berliet Type VB" in the rate of 100 cars every day which would have also been an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's only passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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