Berliet has been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became your Société anonyme des Vehicles Marius Berliet.Following your war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was no more buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single style of truck and a single type of car, which represented a leaving from his pre-war market strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the country so well during the actual war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was not one to miss a trick: rather than devote moment and engineering talent to developing a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet content was well received with March 1919 when this had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was from the same quality as the United states steel used for your Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to develop the "Berliet Type VB" in the rate of 100 cars each day which would have also been an ambitious target under any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's solely passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors and also the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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