Berliet has been a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the start of the war, and a new legitimate structure was deemed suitable. The company became your Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was will no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single style of truck and a single sort of car, which represented a journeying from his pre-war current market strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the media so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance. Marius Berliet was probably none to miss a key: rather than devote period and engineering talent to making a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received with March 1919 when this had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was with the same quality as the American steel used for this Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational harm to the company.
The factory ended up set up to generate the "Berliet Type VB" for the rate of 100 cars each day which would have already been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's solely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors and the firm therefore fell into your hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the finance institutions.
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