Berliet had been a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became this Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was don't buying all the trucks the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single type of truck and a single form of car, which represented a departure from his pre-war industry strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the media so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not just one to miss a tip: rather than devote moment and engineering talent to having a new car for the new decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet copy was well received in March 1919 when the idea had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory have been set up to develop the "Berliet Type VB" in the rate of 100 cars every day which would have already been an ambitious target under any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's merely passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the banking companies.
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