Berliet seemed to be a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the actual Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was not buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single type of truck and a single kind of car, which represented a travel from his pre-war marketplace strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the united states so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a technique: rather than devote moment and engineering talent to possessing a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received within March 1919 when it had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was on the same quality as the North american steel used for the Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to produce the "Berliet Type VB" on the rate of 100 cars each day which would have been an ambitious target within any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's only passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors and the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banks.
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