Berliet was a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became the particular Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was no longer buying all the vans the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single kind of truck and a single kind of car, which represented a departure from his pre-war current market strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the world so well during the particular war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote moment and engineering talent to developing a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received in March 1919 when it had its first community outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was in the same quality as the North american steel used for the actual Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory were being set up to create the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have also been an ambitious target within any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors and also the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the finance institutions.
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