Berliet was a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the start of the war, and a new legal structure was deemed suitable. The company became the particular Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was will no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single kind of truck and a single style of car, which represented a travel from his pre-war marketplace strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the nation so well during your war.
The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a tip: rather than devote time period and engineering talent to having a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received in March 1919 when the idea had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was with the same quality as the American steel used for your Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory ended up set up to create the "Berliet Type VB" in the rate of 100 cars daily which would have been an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors and also the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring decade, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banking companies.
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