Berliet had been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem right into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards American Locomotive Company.
Prior to World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legal structure was deemed ideal. The company became your Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was will no longer buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single type of truck and a single style of car, which represented a journeying from his pre-war market place strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the media so well during the particular war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a tip: rather than devote moment and engineering talent to developing a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet content was well received within March 1919 when the idea had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was from the same quality as the American steel used for your Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to create the "Berliet Type VB" with the rate of 100 cars per day which would have also been an ambitious target within any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's just passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors and the firm therefore fell into the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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