Berliet has been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became the particular Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single sort of truck and a single type of car, which represented a departure from his pre-war current market strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the country so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was not one to miss a strategy: rather than devote time period and engineering talent to developing a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received throughout March 1919 when it had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was with the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to generate the "Berliet Type VB" on the rate of 100 cars per day which would have already been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's merely passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors and the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.
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