Berliet has been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became the particular Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was no longer buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single style of truck and a single type of car, which represented a starting from his pre-war market place strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the united states so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a technique: rather than devote moment and engineering talent to developing a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet backup was well received inside March 1919 when that had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was with the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.
The factory had been set up to develop the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have already been an ambitious target below any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's just passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and also the firm therefore fell in the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the financial institutions.
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